Changing spark plugs in a small block 360 Any recommendations on which brands are the best to use?

I've been using NGK's since my dirt bike day's. My old 250 Bultaco would load up the Champions, NGK's cured that problem.
I believe NGK made the first platinum plugs, we used alot of them in the dirt bikes in the 70's.
Lol! Back in the late 70’s I was given a YZ 400 dirt bike all taken apart (I was 12, wanted a bike and my dad sad get it t running) champions fouled every time. NGK fixed my two stroke delima. When the 273 in my 66 barracuda came home from the dyno it had Autolites in it. Owner of the shop who built it said easier to read and easier to figure out heat range.