I am so far into the bourbon's that neat is the only way to go. Some friends that have been in the tasting and collecting hobby a lot longer than me have "bourbon burnout" Everything tastes the same. They have changed directions to Tequila and rum. I'm not there. I like ryes and they are complex and always changing.
I like the ryes but honestly labels appeal to me. If I see something with a cool bottling I will buy it out of curiosity to try. I know it’s not the way to choose bourbon but it’s fun.