Stop in for a drink.

I like the ryes but honestly labels appeal to me. If I see something with a cool bottling I will buy it out of curiosity to try. I know it’s not the way to choose bourbon but it’s fun.
I have a close friend that is a label reader. He has bought some great off brand bottles just by reading the tasting notes on the label. I pick a few by tasting notes from you tube videos. After a couple successful buys you can trust that their choices align with your palate.