From 67-71, The door latch pillar on all A bodies was only one layer of metal, and the striker was bolted to it. Years of slamming doors cause this to crack. Chrysler knew this was a problem, so starting in 1972, A bodies had a reinforcing plate spot welded to the back side where the striker bolts on. Viola! no more cracking.
There's many ways to do a simple fix, but the best solution is to add a plate on the inside to strengthen the striker area. This does mean removing the cage for the threaded striker plate and transferring it to the new reinforcement.