340 Pinging using 94

I have a 340 in my 72' Duster

I have had some pinging issues recently using 94 octane pump gas, and am going one of two ways to try and resolve the problem. I just wanted to post it on here and see what y'all think.

1. Lead substitute fuel additive/octane booster
2. Use a lower octane fuel (91,89,87)

I have tried retarding the timing to help with the early detonation, this helped a little bit. The pinging is not as severe, but it is still there.

Let me know what y'all think, your knowledge is much appreciated!
Definately sounds like ignition is going to advanced.