To be honest I wasn't around when Chrysler or Dodge hit the market. So I don't know what the comparative pricing was back then. But I do think that Chevy stuff has always out sold everything else. So I'm guessing that it always would have been cheaper. The pricing dosen't effect me. I've always liked working on, driving and racing mopar stuff. It's really not that much more for the Mopar stuff. If you buy the good stuff instead of the cheapest stuff you can get.