Sports Illustrated is Done
I'm not a huge sports guy but i don't care who it is. If you sell a product, and you start pushing ideologies (no matter what they are), I'm not buying that product.
Pimp your wares based on your wares' value, not your social ***-kissing.
If your wares are entertainment (i.e. sports), remember, I turn to that stuff to get away from political/social trash.