My good gosh, your ship sailed about half an hour before you got there. To measure toe the old way, you jack up each front wheel and rotate the tire as you put a chalk mark around the circumference for each wheel about the center of the tread. This gives a true straight center to measure from. When you let the wheels down again you roll the car back and forth a few inches to settle the suspension. The final roll should be forward as you drive. Then toe is measured between the two marks and compared between the from of the tires and the rear, at the center of the hub height.
Modern alignment equipement does this by laser and computer.
The contact patch has nothing to do with toe other than being a source of excess wear if the toe is wrong.
Camber has a slightly different settling spec left to right to compensate for road crown. Caster can be used that way also. This is taken into account in the factory setting specs.