Stop in for a cup of coffee
Chock full o'Nuts
From Wikipedia, the free encyclopedia
Chock full o'Nuts
Chock full o'Nuts is an American brand of
coffee that originated from a chain of
New York City coffee shops.
Its unusual name derives from the 18 nut shops that founder
William Black (c. 1902 – 1983) established with the brand in the city beginning in 1926. When the
Great Depression struck, he converted them to
lunch counters, serving a cup of coffee and a sandwich for five cents.
[1]
The brand became popular over the next 27 years and was introduced to the consumer market through grocery stores in 1953. It is owned by coffee giant
Massimo Zanetti Beverage Group.
History[edit]
The chain was founded by William Black (né Schwartz),
[2] who sold nuts in
Times Square to theater-goers. In 1926, he opened a store on
Broadway and 43rd Street eventually adding 17 more. When the
Depression began New Yorkers could no longer afford the luxury of shelled nuts, so Black converted the shops into
lunch counters, selling coffee and sandwiches.
[1]