Stop in for a cup of coffee

Still don't comprehend the crazy desire for non-meat eaters to synthesize something that looks and tastes like meat? They actually were banned for bit...maybe not them.. but one of those... got jammed up by the FDA because of the fake blood goo they were using.
I think it's to try to get meat eaters to convert if they are on the fence... I could quit meat easily.. just not cheese though