No 10 W 30 oil at Walmart.

Nope not backwards. Its all about maintaining its viscosity, like stated below, it will maintain its 30 weight flow rating at 100*C, it will not thin down below that. But upon startup in colder temps, it will flow like a 5 weight to provide quicker oil flow. Ive attached one page of a very informative article I read years ago explaining it, the second paragraph is what you want to concentrate on.
It can be very confusing, thats why I had downloaded and printed off that article. Lots of additives and chemical properties involved that I know nothing about...haha

I think I may be guilty of not explaining it good enough, when I mentioned cold startup, since I live in Canada, I was thinking about wintertime when its very cold out. Thanks for adding that clarification.
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Wow. Well after further reading I completely misremembered that. Basic viscosity typically works the way I described (thinner when hotter, thicker when colder). But for motor oil and the standard rating system it follows I had the temperature rating system and "W" usage completely backward.

Sorry for the confusion!