Nice! Your googlefu is much stronger than mine. :D
Years ago I read "The industry rule of thumb is that for every 1/2" change in rim width, the tire's section width will correspondingly change by approximately 2/10"(5mm)."
Based on that, his section width would be about 12.2". I assume the tread width doesn't change much though?
My benchmark for a tire that exceeds the expected specs is the RT660. A 295/30R18 in brand would be 12.1/10.8. So the section width of the 315 on that 10" tire wouldn't be really any larger, but the tread width would be almost an inch more, assuming tread width doesn't change when the tire is squeezed on a smaller rim.