What is wrong with this picture?

When I worked at the dealership, we had a guy come in, wanted a new mini van off the lot.
He picks one (one of the cheapest, low option vans we had), test drives it, decides that was the van he wanted.
I'm in Ohio, so it was mandatory (at the time) to have two license plates. Every van on the lot had a front license bracket on it. He didn't want that, also no dealer stickers or license plate frames with the dealer name.
Ok, no sweat, we'll take it off, we didn't do the name stickers/nameplates and didn't put a frame on. He agrees, the salesman does the deal. The lot boys take it back for delivery and take the bracket off, hang the temp tag without a frame.
The lot boys bring the car around for delivery, bracket removed, no license frame, just as he asked.
Guy takes delivery, and flips his ****!
Why is there holes in the bumper cover?!! Where is the license frame?!!
The salesman explained that the holes were the bracket we took off and that he didn't want the frame.
This clown demanded that we provide a blank frame and a new bumper cover. Even then he bitched because the bumper cover wouldn't be "original" and that he should get a better price for having his bumper cover damaged.
Thankfully the GM stepped up and basically told the guy to get fucked. The car came with the holes pre drilled from Chrysler, and it says so on the build sheet and no where did it mention a license plate frame.
The guy took the car in the end, but went home a filed a BBB complaint and tore us up on Google reviews.
I did notice that the GM also didn't bother to flag the VIN into our DMS as having 5 free oil changes that they typically gave new car customers.
As for other swag and freebies, we had a bunch of that stuff. We had tire gauges, key chains, hats, shirts, ice scrapers, note pads, all sorts of stuff, all of it Mopar branded and all of it was free.
Jegs and Summit used to give away free hats at events, this year I saw a guy at Nationals selling them.