Bought home paper products in bulk packaging at the "big box" store for years now since it's cheaper than buying single rolls.
I was surprised with the price increase this past week when I bought a 32-roll package of Charmin Ultra Strong at the local Sam's Club at $28.88 ($0.90+/roll). I was also surprised to find a 32-roll package of Charmin Ultra Soft with their fairly newly advertised "smooth tear" priced higher at $31.48 ($0.98+/roll).