A lot of people don’t realize that the WNBA has never turned a profit. It is heavily subsidized by the NBA just to keep it going.
That said, Caitlyn Clark appears to be single handily changing that. Every venue she plays in, sells out. Fever season ticket waiting list is over 200 percent capacity of the Fieldhouse.
Similar to how the NBA really broke out mainstream under Michael Jordan, Caitlyn appears to be having a similar effect