I'd put it up for $35K, it's an eye catcher, **** appeasing all the anal-retentive "Mopar purists". Go to any used car lot or dealership, any salesman will tell You, a majority of folks buy on emotion or features. I've had people ask Me AND the people I've worked for/with.."which of these cars/SUVs/trucks should I buy?"....75% of the time they buy the very one We ALL told them to avoid like the plague, over & over....cause "I just like this one"....let the car sell itself to somebody who wants it.