273 or NOT 273?

The fun of building a 273 for horsepower is the mere fact you are using a 273. The Mopar small block that is the underdog. Building one makes a builder be creative to make more horsepower while saving money on the build. If you are a guy that wants a power plant that is indigenous to the car make model and year that makes it all the more satisfying to beef up the underdog.
Believe me , I want to build one just to say , Yeah , It's "only" a 273 , but I think the cost would be a lot more than a 340.