Oil filters....which one to use?

Purolator and Fram are not made by WIX.
Fram makes their own, Purolator makes their own.

Wix makes about 90% of them, most major brands, but they are made to the specs (Fram,Lee,purolator,etc,etc) of the name on the filter. There are differences in them as to what type of paper is used to how the check valve is positioned, and how many pleats are folded.

As to which is the best I'd say Oberg.