Vinyl seat reconditioning?

For lack of a better term I need to see about "reconditionig" my lower rear seat.The upper half is nice and pliable still,but the lower half is dried out and stiff as hell.Enough so that if some were to exert enough force on it,I would be afraid of a massive explosion of seperations among the seams.

Is there anything,or any method to make the material a little more survivable,other then recovering it?I dont plan on having anybody/anything back there but rather make sure its still around for awhile.
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I know the pic sucks,ill get one a little clearer on my way home and post it.

Duster009.jpg