Small Block Oil Pump Priming
moparracer, you nailed it. It was the inside plug on the drivers side oil galley. :)
I didn't drop the pan but a rod in through the oil sender proved it was in there and in the correct location.
Now spinning the oil pump with a drill gives me 30psi and the drivers side lifters pumped right up and oiled the rockers. :)
Thanks for the tip!