Oil Filters

In my younger days I had a Pepsi sales route. I made deliveries to a filter plant. One day when I was there they had just completed a meeting about filters. They had several different one on display on the table in the front of the room. I asked the person incharge there if they were compareing different manufacturs filters. He said no, we make all of these. He told me that they were all the same except for the can that the paper was installed in with the exception of the Motorcraft one that had a few more paper pleats. Their display had the likes of Mopar, Wix, Ace, AC, Powerflow, Napa, Motorcraft plus others I don't remember. They also had their own on display. Since then I have used any of the cheaper ones that this manufactur had because there was no difference anyway.