You can buy an allignment kit and do it yourself... I used to hit the track and autoX with a guy that did mine all the time... it's kinda starting to be a lost art. The kits go from $50-$150 and after you good at it... maybe done it a few times you can charge a buddy $25 bucks and do his and make your cash back. The most I have ever paid was a lazer allignment from Toyota, it was $80 with my discount.
It's not that hard to rebuild the front end yourself. Just a weekend really.
I guess I get my pleasure from cars when I do the work myself. I think if I had the room doing a kit car or a full restore would be fun. I have only done half so far...