Comp cams pro plasma nitriding

Hey all; was cruising through the latest Mopar action and saw this comp cams ad for a "Patended process". Supposed to increase surface hardness of the lobes and is being sold as a cure for premature hydraulic cam flat lobes. My first thought was "what about the lifters?". Wouldn't hardening the cam lobes cause the lifter faces to wear quicker? But the ad also claims the process increases surface lubricity by reducing friction.

This is available as an added service for all of comp cams flat tappet cams. No price is listed. Has anyone used this service? Does it work?

Not plugging for comp. Just curious!