Cigarette lighter removal

I'm trying to remove the instrument cluster on my 69 Barracuda but I'm stuck on the cigarette lighter. I can't get it out without damaging anything as I don't know how it's supposed to be removed properly. I can barely get my hand in under the dash and between all the wires (this damn car wasn't built in Hamtranck, it was built by smurfs!) and I'm too big to maneuver myself to see up there. I assume I either have to rotate the base and pull it out or push it out towards me but I don't want to damage anything. Any help would be appreciated. Thanks!