How would you save Dodge?

There is all kinds of talk these days about Chrysler's fate.

The new boss is announcing the "new plan" in November. Until then what are your thoughts on how Chrysler/Dodge could turn the ship around?


Here's mine:

I think all of the big 3 companies should use their recent pony car revival as a stepping stone. There is no question that SO MANY people love these retro styled cars but the same mistakes have been repeated. The cars are way too big, use way too much gas and the high end performers cost WAY too much money. With the recent state of the world I can't see any of these cars surviving.

Nevertheless, when the original "pony car wars" began, weren't the cars called "pony" because they were smaller?

Why can't a Challenger, Camaro, or Mustang be built 2/3rd scale or even half scale? Why can't they make them a mid-size or even compact??? Keep the exact same great looks and styling but make them smaller to compete with the sporty import market. (Sure, it would be weird seeing a mini-challenger driving around but why the hell not?? Even if it is a 2 seater.) It would look great and if it could perform and handle as well as many of the sporty imports it would be a HUGE hit. Build them light, fuel efficient and with really good quality. Most importantly, offer them for a price that beats all the competition.

I can never understand the logic of car companies pricing their favourite models too high. Isn't the idea to sell lots of cars and be the best seller?

Anyhow I think it is inevitable that all car companies are going to have to focus on smaller more efficient vehicles in the near future. I know we love our american cars for their muscle and their size but I've met a lot of really tough little guys out there in my life. :) There's nothing wrong with being small if you can back it up with strength.

I want to see a cool, tough, small car come out of Dodge. I think it would be a huge hit with the young market. The older guys would enjoy them too for their retro spirit and tribute to the cars of their youth. These companies need a car that is going to be a BIG hit with the people. They need it right now!

I know I'd buy one! 8)