How would you save Dodge?

Price $$
Why does my 2500 4x4 crewcab 5.7 v-8 , 5sp auto, 4.11 posi , full framed, 2 drive axles,trans case, drive shafts, truck cost less than a unibody, 2 dr, 2wheel drive, 5.7 v-8, 5sp auto, Challenger.

Drop the silly price tag on a Challenger v-8 and you will sell a bunch.