How would you save Dodge?

They need to get some people that actually enjoy cars to be in charge of making what people want. I have been in the car industry (supplier engineering and quality management) for 20 years and can count on one hand people that worked at customers or suppliers that are actually car people. Most are only in it for the money. I got in it because I love cars old and new. They are my life but being in the industry there are very few that do. The only ones that do are usually in maintenance or working the lines and look at Management as clueless. I think for the most part they are right. Look how successful cars like the PT Cruiser were when they came out....I know today they are getting a bit old but when they first came out they got people buying them because they reminded people about what they loved about cars.....Bet that designer was a car guy! My two cents!