Yeap. I second that. Big small or whatever, cheap doesn't mean better. Cheap will not save Chrysler.
I would build more cars around the same LX platform. Just like Ford should do with the Mustang. Build around your success not failures.
Dump the crap, Make Dodge the truck and Muscle car hot rod division, Jeep the SUV and Off-road division and Chrysler the luxury division. F the cheap crap and build quality reliable and get the consumer to buy again.
Look at Honda, Toyota and BMW loyalty reins supreme.