How would you save Dodge?

I didn't read the entire thread, and maybe I'm oversimplifying. The solution needn't be complex to work, though.

1. Do some boots-on-the-ground research to compile a prioritized list of what the consumer actually wants from the product
2. Manufacture a quality product using said list as requirements
3. Optimize all aspects of manufacturing (procurement, labor, shipping, etc) to market the quality product from a volume-oriented business model rather than make piles of money on every transaction (leave that crap to the companies producing supercars)
4. Gain trust and respect of the consumer (great customer service, etc)
5. Do really well over the long-term

I think that's roughly the plan that's been used to hand us our a$$es. Turnabout is fair play.