How do I get this blue Duster/Demon steering wheel to look blue again?

65s, i work for a company that repairs auto interiors, if you think its grime thats worked its way into the wheel, take a clean cloth towel and some lacquer thinner, put it on the towel and wipe it, just be carefull if you continue to rub for too long the wheel will get tacky where you rub. Alternativly, we dye steering wheels for $35-45. http://www.creativecolorsintl.com/ :)