Holy Crap!! The price of Paint.....

I just purchased 1 pint of PPG base (DBC) and it cost me $74 WTF! and it is not even red! The guy told me a gallon ( which I will probably need to do all the jambs and everything) is $360.. This is not my first Rodeo, I know the stuff is expensive, but I think it has doubled since the last time I bought any. I know there are other "Value" brands out there, but I have always used PPG and have never had a problem, so I guess it will set me back over a Grand just for materials..Ouch!