No Spark, but have power to the coil?

Hey guys.
Well Im at it again. My Valiant says NO WAY when I try to start it. I have barely started to dig into this But I have to be honest Im not to knowledgeable with the system and how it works in detail.
So here is what I have found.
I have no spark out of the coil to the cap, and subsiquently none to the plugs!
So I checked the coil in the run position and I have around 12 volts to BOTH sides of the coil.
I thought it was the Ballast Resister and replaced that, to no avail.
Should I have 12v on both sides?
Help guys! I need to get my baby back in the garage and kick the 46' out into the driveway!

Is this the stock ignition system?.....connect a voltmeter to the negative side of the coil and have someone crank it. See if the voltage goes up and down. It should, if the ECU is doing it's thing.