not a 396 just a 323:(

When you say aadvance the cam, do you mean physicaly remove the timing cover and do it that way?......

Yeah, if you have never done it, have a friend that has, help you.
It's a long process if you degree it, instead of just throwing in a 4* and calling it good.

Advancing will give more bottom end torque
Retarding it, will give more top end power

I would focus on your gears first. they will be the biggest improvement!