There are all kinds of schools of thought on that. This is how I understand it. The high swirl stuff is the first attempt for higher velocity vs. more volume in ports, combined with trying to use tumble in the chambers to help emisions and mileage. Courtesy of Larry Widmer.
The 302 castings are a quench design, which uses a high swirl port and bowl, and a quench pad (the "closed) part of the chamber to get the benfits, and is found only on 318 cubic inch, because of the smaller (properly sized for the displacement) port and valve design.
The 308 uses a physically bigger port for the intake and exh, and swirl inducing design, but has no quench pad (open chamber), and is designed with the larger port and valve design for 360s.
The down side was both these heads were used on existing shortblocks, that rendered the better design only partially successful. You must consider the combustion chamber as the dome of the piston, the gasket cross section, and the head's chamber as "the chamber". Having no quench pads or quench rings on the pistons, or not getting the parts close enough together at the right time, and you lose a bit of the swirl's affect, and all the tumble/quench affect.
The Magnum head took the idea further. A smaller chamber, with a dished piston, but the piston coming further up in the bore, coupled with a physically smaller port and valve that was a much better shape than past designs, let the full benefits of both concepts really come thru. The down side to the magnums is, there is a point where the design cant really move any more air, even with porting, because of the design. Some say you can make big naturally aspirated numbers with the Magnums. I've never witnessed a set making over a true 480hp on a 360, but I'm sure a good builder could get a little more from them, albeit not from port flo, but overall engine design and assembly. A set of well done "308" castings can move enough air to make more, but you loose the quench. The 308s are IMO the best factory head for a 4" stroke tho. The 302s work very well on 273-360s, but the bigger the engine, the more limited they are. I run them in ported form on a mild 360 I have, and on several 318 street engines. The 318s will rev better, the 360 will pull a house at 1500rpm in over drive, but is pretty well done at 5300. The 318s have bigger cams too, so it may be just my cam choice. For what it's worth...lol.