By Mike Austin on Jul 8th, 2021 at 3:27 pm
Comments: 3
In This Article
Category: Auto art
Make: Dodge
Model: Polara
Dodge recently promised an electric muscle car by 2024, part of a larger electrification roadmap laid out by parent company Stellantis. There's not much to see in the teaser video, but one prominent feature is the odd, vaguely triangle-shaped logo on the front and rear of the concept car.
The Fratzog displayed on a 1964 Dodge Polara. Photo courtesy of Stellantis.
For those who don't know, it's called a Fratzog, which is a made-up name. Mopar nerds will recognize it as familiar, originally showing up on the 1962 Polara 500 and Custom 880. According to this excellent thread on Allpar, the Fratzog was the Dodge logo from 1962 to 1976 and disappeared completely by 1982 when Lee Iacocca installed the pentastar logo across the Chrysler Corporation's brands.
Image via CarType.
The current Dodge logo is a pair of diagonal red stripes, unveiled in 2010 and, honestly, it barely counts as an emblem. Prior to that, Dodge shared the Ram logo with Dodge trucks, which was spun off as the Ram brand at the same time as the then-new Dodge stripes.
If the name is made up, the shape is not. A Fratzog is based on a Deltoid curve, which is "the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius," according to Wikipedia. If you have an old Spirograph laying around, you can go draw one right now.
With the teasing of this new/old emblem comes plenty of questions. Will the Fratzog return as the new Dodge logo? At the end of the video, the stripe logo switches over to the Fratzog, which is a pretty big hint. Or maybe it signals the return of an old nameplate, like Polara. Whatever the future holds for the Fratzog, at least now we can all impress our non-gearhead friends with some trivia.
Comments: 3
In This Article
Category: Auto art
Make: Dodge
Model: Polara
Dodge recently promised an electric muscle car by 2024, part of a larger electrification roadmap laid out by parent company Stellantis. There's not much to see in the teaser video, but one prominent feature is the odd, vaguely triangle-shaped logo on the front and rear of the concept car.
The Fratzog displayed on a 1964 Dodge Polara. Photo courtesy of Stellantis.
For those who don't know, it's called a Fratzog, which is a made-up name. Mopar nerds will recognize it as familiar, originally showing up on the 1962 Polara 500 and Custom 880. According to this excellent thread on Allpar, the Fratzog was the Dodge logo from 1962 to 1976 and disappeared completely by 1982 when Lee Iacocca installed the pentastar logo across the Chrysler Corporation's brands.
Image via CarType.
The current Dodge logo is a pair of diagonal red stripes, unveiled in 2010 and, honestly, it barely counts as an emblem. Prior to that, Dodge shared the Ram logo with Dodge trucks, which was spun off as the Ram brand at the same time as the then-new Dodge stripes.
If the name is made up, the shape is not. A Fratzog is based on a Deltoid curve, which is "the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius," according to Wikipedia. If you have an old Spirograph laying around, you can go draw one right now.
With the teasing of this new/old emblem comes plenty of questions. Will the Fratzog return as the new Dodge logo? At the end of the video, the stripe logo switches over to the Fratzog, which is a pretty big hint. Or maybe it signals the return of an old nameplate, like Polara. Whatever the future holds for the Fratzog, at least now we can all impress our non-gearhead friends with some trivia.
