What nqkjw described is only 1/2 the equation, initial timing is every bit as important if you drive your car on the street.
If your engine has been modified with a bigger cam, ported heads, increased compression, etc. the initial timing spec from the factory is no longer valid. If you have a stock engine then nqkjw's instructions will get you close as will just setting the timing to the factory receomended initial timing.
If you want to really dial in the timing to get the best idle quality, throttle reponse and make your carb tuning much easier then you need to establish what the engine needs for initial which will very likely require you to get into the distributor to maintain the 34-36 that your engine wants (based on your user name I am assuming sb LA with open chamber heads).
Initial timing is established by adding or subtracting timing to get maximum manifold vacuum while maintaining a constant rpm. That is change the timing a small amount and readjust the idle and keep repeating until maximum manifld vacuum is found.
If you have a cam with significantly more duration than stock don't be surprised if you find the initial up in the 20 degrees BTDC. A number like this will definately require you to reduce the mechanical advance in the distributor.
This is where an aftermarket distributor from Mopar Perfromance, MSD, Accel, Mallory, etc. will make your life easier, they have adjustable mechanical advance stops. If you are going to use your factory distributor you will either need to use epoxy or weld up the slots to reduce the amount of advance.
Once you get the initial and total right you can start to play with the advance springs. Again for a street driven vehicle you want the timing all in in the 2500 +/- rpm range.