Invoice car options

[MoparDart68]

I was looking through some of my Dart's files and came across this invoice. What does "WHITE HAT SPECIAL LESS VINYL ROOF" mean? Is that just Chrysler language for: no vinyl top?

 

[Mopardude2012]

thats chrysler slang for a bosses or managers car. Lol I have a feeling someone will have a better explanation.

 

[goldfish65]

The white hat special consisted of appearance options that came grouped together as a package at the special price. Deluxe wheelcovers, woodgrain steering wheel, bumper guards, fender-mounted turn signals, extra chrome, whitewall tires, vinyl roof, etc. It was a marketing idea to give buyers extra value. If I remember right, the white hat special came out sometime after the model year was underway, not at the beginning, Spring maybe.

 

[MoparDart68]

Wow, thanks for all the info, goldfish. So, I guess the "less vinyl top" option really means, the special package without vinyl top.

 

[Alaskan_TA]

1968 ads for White Hat Specials;

http://www.hamtramck-historical.com/images/vintage-advertising/1968/1968_zp.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/1968/1968_zq.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/1968/68_coronet_440_ad.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/1968/68_coronet_and_polara.jpg

If anyone has one of the Dart ads they can scan for me I would love to add it.

Barry

 

[MoparDart68]

Thanks, Barry. Those are some cool ads.

 

[Blownfish]

Here's a 68 Dart ad for you

Here's a couple 69 White Hat Special ads, the first one is a twin to the Charger I bought when I was 17

 

[MoparDart68]

Thanks, Blownfish, those are cool.

 

[67valiant 100]

Cool add[ame="http://www.youtube.com/watch?v=4JhzwNuo75M"]http://www.youtube.com/watch?v=4JhzwNuo75M[/ame]

 

[67valiant 100]

[ame="http://www.youtube.com/watch?v=FM2nFi4IDOs"]http://www.youtube.com/watch?v=FM2nFi4IDOs[/ame]

 

[67valiant 100]

[ame="http://www.youtube.com/watch?v=G5VSg1ne0fI"]http://www.youtube.com/watch?v=G5VSg1ne0fI[/ame]

 

[67valiant 100]

Neat commercials [ame="http://www.youtube.com/watch?v=XAwrcAhwEac&feature=related"]YouTube - 1956 Dodge factory - Commercial[/ame] [ame="http://www.youtube.com/watch?v=xWEBHPCOr9g&feature=related"]YouTube - 1969 Dodge Dart Commercial[/ame]