Need Help in Research

[Murray]

I own a 1968 cuda. In some literature a red "heart" with a devils tail is shown. I want to research this more. Was this used '67-'69? What is it called? Is it part of the "Rapid Transit Authority"? Can you point me in the right direction? What do you remember? Thanks for the help.

 

[Professor Fate]

I think you're good with the Heart logo.

However, Plymouth's Rapid Transit System didn't launch until model year 1970.

 

[Joey4speed]

Not sure but I always saw it associated with Plymouth only.

 

[4spdragtop]

The beat goes on. I got a shirt somewhere lol

 

[Inertia]

A Look Back at Dodge's Iconic Devil Car: The Demon - Street Muscle

 

[Bobacuda]

I still remember those “red heart” commercials on TV when they first came out.

Good thing for all of you that you can’t hear me sing them...

1967
“Plymouth, is out to win you over this year,
Follow your heart,
See your Plymouth dealer today!”

Followed the next year (1968) with the red heart and the Sonny and Cher song, “The Beat Goes on.”