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BMW Will Actively Shame Drivers With Expired Warranties Using Billboards
BMW Will Actively Shame Drivers With Expired Warranties Using Billboards
24 Dec 2020, 9:27 UTC ·
by Elena Gorgan
Home > News > Technology
For the second time in as many months, BMW seems to be displaying a complete disregard and lack of consideration for its clients. This time, the carmaker will be naming and shaming drivers with expired warranties.
The campaign will be implemented in the UK only, for the time being, as part of a move to drive up warranty sales. BMW Financial Services and Allianz Partners UK have devised it, saying in a statement that drivers of BMWs lacking insurance will be called out in traffic for it by means of interactive billboards, Motoring Research reports.
The billboard signs will be using Vehicle Detection Technology, reading plates and running registration numbers to check if the BMW driver has a valid warranty. If that’s not the case, “highly personalized, real time content” will be shown on the screen, along with a message that the vehicle is not covered for the cost of repairs, so the driver should “consider purchasing a BMW Insured warranty online.”
If this feels very Big Brother-like to you, fret not, you’re not the only one. To assuage privacy invasion claims
BMW Will Actively Shame Drivers With Expired Warranties Using Billboards
24 Dec 2020, 9:27 UTC ·
by Elena Gorgan
Home > News > Technology
For the second time in as many months, BMW seems to be displaying a complete disregard and lack of consideration for its clients. This time, the carmaker will be naming and shaming drivers with expired warranties.
The campaign will be implemented in the UK only, for the time being, as part of a move to drive up warranty sales. BMW Financial Services and Allianz Partners UK have devised it, saying in a statement that drivers of BMWs lacking insurance will be called out in traffic for it by means of interactive billboards, Motoring Research reports.
The billboard signs will be using Vehicle Detection Technology, reading plates and running registration numbers to check if the BMW driver has a valid warranty. If that’s not the case, “highly personalized, real time content” will be shown on the screen, along with a message that the vehicle is not covered for the cost of repairs, so the driver should “consider purchasing a BMW Insured warranty online.”
If this feels very Big Brother-like to you, fret not, you’re not the only one. To assuage privacy invasion claims