As with most body work getting things down to bare metal is the best choice. Applying it with a roller is excessive, but probably did you a favor. Chemicals I would not use in this instance, rather use sand like quartz “white play sand” black diamond is far too aggressive unless you have rust in the rockers. Sanders would work fine in this case also, if the primer stays in the rusted pitted ares, its doing its job.
I would like to express some concerns here now, some not all etching primers are a bio-hazard. The one mainly is Zinc Chromate, a yellowish green color, used extensively on aircraft 30's on up. This compound was a useful coating because it is an anti-corrosive and anti-rust primer. Since it is highly toxic it also destroys any organic growth on the surface. So sanding this would require a pretty good resperator and not a disposable face mask. Then you will contened with having this dust cirulate around the shop area for years to come. This compound is slowy being diminished, but maybe someone with a old gallon of primer and a roller had a chance to use it.