The engine builder I consult said plain old Autolites. On the dyno a set of Splitfire plugs lost 50hp to a set of plain Autolites. I've ran NGK, Autolites, and Champion and never had an issue with any. Everytime the part store guy argues my brand selection and give siting to a "buddy", my responce is this "If you are having issues with the spark plug then you either have the wrong plug and/or an issue in the ignition system or fuel or both."
Run what brand you feel good with.