Ddaddy
Just doing what I do
Winner!It's only backward if you think of it flipped left/right. It's a mirror image top/bottom
It only works because the way the word cookie is made, it is symmetrical from top to bottom..sure, if you flip it horizontally it is backwards...but rotate again 180* and it is correct.
If they had used top or bottom biased lettering, it would not work. They chose symmetrical lettering and created a product that works.