Ulf. Indeed a great price at $2074.00, but, back in that day, a carpenter, which I was, was paid around a $1.80 per hour. On that, they had to live and support a family. $2074.00. then, was a bunch of cash to pay for a car. Just some food for thought. Today, it would be a great buy at that price. We get big eyes when we see those prices, and we can wish. Great looking cars then, and still today. I looked up what a 'Cuda would cost in '73, and it was between $3,000.00 to $4,000.00 nicely equipped. I mentioned to 65 Dartman that my sister traded a 68 Dodge Charger RT in on a new '73 Chevy Vega, and she paid money taboot. Those were the days, and I lived through them. It all changed back in '72 when the OPEC nations put in place the oil embargo, and again, in '78...these actions raised the price of fuel. I think insurance rates played a part in the demise of the muscle car era as well. Back in the early '70's, there were GTO's, Chargers, Challengers, Mustangs, Camero's and etc sitting on the used car lots for sale....with no buyers. How many of those were crushed? Sad. Thanks for the great post. What would it take to get a copy of the ad? Thanks. sgrip65