~ OK Kustom Headers ~
Part 1
Founder ..... R.E. 'Bob' Ogorek
Year........... 1949
Location ..... Flint, Michigan
They started out as a Custom Car Shop in Flint, Michigan
Within a few years, they started to produce 'custom equipment' for
Performance cars.
They were re-named ...... 'Kustom Equipment Company"
Then they started to fabricate 'custom headers' in their shop.
Business 'boomed', and in 1963 they opened up a new 'State-of-the-Art'
shop, with a manufacturing facility to produce OK Kustom Headers, and other
custom performance car products.
And as a new 'twist' they started to show up at the Drag Strips with a
Truck equipped with a portable-welder and tubing-bender.
Right at the Drag Strip, they could fabricate 'custom' Headers.
'OK Kustom Headers' guaranteed a {-.010} 1/10th 'quicker' Elapsed Time with
their 'custom' Headers over the ones you were using.
If you couldn't go faster with their Headers, they would give you the Headers for 'Free' {Money Back Guarantee}.
The Catch Phrase ........ "Bolt-on-a-Tenth"
This was a 'brilliant' marketing angle, especially at the surrounding Drag Strips
in Michigan.
* Detroit Dragway {Detroit, Michigan}
* Milan Dragway {Milan, Michigan}
* US 131 Dragstrip {Martin, Michigan}
* Tri-City Dragway {Saginaw, Michigan}
* Motor City Drag Strip {New Baltimore, Michigan}
'OK Kustom Headers' soon had large billboards at each of these Drag Strips,
advertising their products and 'Header' guarantee.
They 'specialized' in building {fabricating} custom Headers for Gasser's,
Roadster's, and the Altered's.
Big tube pipes, with customized mandrel-bends.