Drag Illustrated
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NMRA & NMCA To Cease Production Of Motorsport Events Beyond 2024
By
Kayla Zadel
Published
27 mins ago
ProMedia LLC, the organization behind the NMRA Ford Nationals (established in 1999) and NMCA Muscle Car Nationals (established in 1988), has made the difficult decision to discontinue motorsport events beyond 2024. Despite significant efforts, the company could not overcome various challenges, including the loss of four out of five major pre-Covid revenue-generating events, the closure of Auto Club Speedway for the NMCA WEST series, declining sponsor and advertising revenue, substantial inflation, and the recent devastation caused by Hurricane Helene on the NMRA World Finals, which was the company’s most profitable event.
ProMedia and its entire team express sincere gratitude to the racers and fans for years of unwavering support and passion for muscle car performance. The company extends its appreciation to its sponsors for their long-term friendship and loyalty, with special recognition to series sponsors Holley and Red Line Oil. ProMedia also commends its track partners, whom they regard as the best in the industry, and are proud to call them friends. Additionally, the company acknowledges its dedicated and talented employees and event staff, who have been true professionals and wonderful individuals throughout the years.
As operations will cease, ProMedia will not be attending the PRI Show this December. The company congratulates all NMRA and NMCA class champions and Top-10 finishers for an outstanding season of competition. Each class champion will receive a custom package that includes a Nitto Tire Diamond Tree World Champion ring, a World Champion Victor award, and a custom-embroidered World Champion jacket. Although ProMedia had hoped to present these awards in person at the PRI ceremonies, the impact of Hurricane Helene made this impossible. The company encourages champions to wear their jackets and rings with pride, in recognition of their incredible accomplishments.
Although NMRA and NMCA will not continue into the future, there are many other exceptional series, events, and racetracks that deserve support, whether as participants or fans. ProMedia encourages continued support of great series such as NHRA, PDRA, Street Car Takeover, and No Prep Kings. Fans and racers are also encouraged to attend spectacular events like LS Fest, World Series of Pro Mod, No Mercy, Lights Out, Snowbird Nationals, MoParty, U.S. Street Nationals, Mod Motor Nationals, YellowBullet Nationals, Drag Week, Power Tour, and Sick Week. ProMedia asks for ongoing support of their most recent racetrack partners, including Summit Motorsports Park, Beech Bend Raceway Park, US 131 Motorsports Park, Lucas Oil Indianapolis Raceway Park, Gainesville Raceway, Rockingham Dragway, World Wide Technology Raceway, and Bradenton Motorsports Park. Additionally, the company urges support for key industry trade associations, PRI and SEMA, as they continue to advocate for the rights of racers and performance vehicle enthusiasts. ProMedia also encourages continued engagement with media partners that have covered NMRA and NMCA events, as well as patronage of prominent drag racing publications like Drag Illustrated and National Dragster.
ProMedia will continue to share year-end content and updates via NMRA and NMCA’s social media channels. The home office will remain open until mid-December, as the remaining team leads the company to the finish line.
In conclusion, ProMedia expresses deep gratitude for living in a nation blessed by God long before the phrase “In God We Trust” became a national motto. Each NMRA and NMCA event has honored God and country with a Saturday starting line invocation and the national anthem, followed by a Sunday morning chapel service. In closing, ProMedia offers a heartfelt message: God bless you, God bless America, and God bless the NMRA and NMCA.
This story was originally published on October 4, 2024.
